Ballot Initiatives Training Workshop
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and |
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present the
California Transit Initiatives
Training Workshop
Tuesday, March 9, 2010
Sheraton Grand Sacramento Hotel
Heading to Sacramento for the California Transit Association’s Lobby Day? Come a day early for the California Transit Initiatives Training Workshop, hosted by the California Transit Association and the Center for Transportation Excellence.
On March 9, join transit advocates, agency representatives, community officials and ballot measure campaign professionals from around the state to get the latest information on transportation ballot measures – from election trends to tools for success. This workshop is an abridged version of CFTE’s biannual Transit Initiatives and Communities Conference tailored to meet the needs of communities in California.
Sessions will provide case studies from successful campaigns, address how to use media and communication strategies to get the transit message out, and explain how to build a strong, supportive coalition. Interested in the November 2010 statewide measure to close loopholes and prevent the state from raiding transit funds? A special afternoon session will provide an overview of this initiative and details on ways to get involved.
Program-at-a-Glance
8:00 a.m. - 9:00 a.m. Registration & Continental Breakfast
9:00 a.m. - 9:15 a.m. Welcome & Introductions
9:15 a.m. - 10:15 a.m. Election 2008: Winning Campaigns & Effective Coalitions
10:15 a.m. - 10:30 a.m. Break
10:30 a.m. - 11:45 a.m. Marketing & Media Strategies that Work
11:45 a.m. - 1:00 p.m. Lunch & Keynote Presentation
1:30 p.m. - 2:30 p.m. Building the Transit Vote Coalition
2:30 p.m. - 4:00 p.m. California Statewide Measure
4:00 p.m Workshop Adjourns
Location
Sheraton Grand Sacramento
1230 J Street, Sacramento, CA 95814
Phone: 916-447-1700 Web site: www.sheraton.com/sacramento
A small block of guest rooms is being held for workshop participants at the host hotel. The rate is $179, plus tax, and the reservation deadline is February 17, 2010. Please CLICK HERE to reserve a room at the California Transit Association group rate.
WORKSHOP REGISTRATION FEE: $75 per person
If you have questions about the program, contact Amy Lai, CMP at 916.446.4656, ext. 1017 or amy@caltransit.org. If you have questions about registration, contact Tuyen Truong at 916.446.4656, ext. 1004 or tuyen@caltransit.org.
CANCELLATION POLICY: If you need to cancel your registration for the workshop, please e-mail tuyen@caltransit.org. Cancellations received through March 2nd will receive a full refund; after March 2nd, no refunds will be issued. Substitutions are strongly recommended.